Ed Sheeran is introducing his home county of Suffolk to his international audience. The tour might be global – but the video for the world tour merchandise is all about the county.

Local models showing off the T-shirts, sweaters, socks, jackets, blankets, skateboards, balls and other items were filmed in local settings for the video, you can see here.

The marshes and beach huts, even the skateboard park, couldn’t be anywhere other than Suffolk, set to a soundtrack of his love song to the county, Castle on the Hill.

Screen Suffolk was happy to help the production with permitting, making locations available to film across Ipswich, Woodbridge and the beach at Southwold.

Screen Suffolk CEO Karen Everett says, “It was a small cast and crew of just eight, who filmed in March this year.

“The skaters and models were shot in Ipswich Skate Park, and then headed out to Seckford Street, Thoroughfare, and Tide Mill Way in Woodbridge.

“After this, the filming moved to Ferry Road and North Parade in Southwold, along the sea front, jetty and beach huts.

“The light and colours, let alone the locations, place the video immediately in the county. It’s great to see Ed Sheeran taking the county on tour with him with in this way.”